The 10 Laws of Trust Building the Bonds That Make a Business Great
Joel Peterson with David A. Kaplan
In this smartly organized, evidence-based book, Joel Peterson decries the mediocrity created by self-centered leadership, profit-above-people mentalities, and cloak-and-dagger cultures. The JetBlue chairman and Stanford professor reawakens our instincts for using trust to catalyze people and companies to their highest potential—working together toward goals, innovating, and sharing knowledge. READ AN EXCERPT Barnes and Noble Amazon Indie Bound Books A Million iBooks

The 10 Laws of Trust offers specific trust-building ideas and examples of how integrity, respect, humility, vision, and more have helped elevate nimble startups, storied corporations, and even sinking giants grasping for a lifeline. From Google’s cafeteria design that fosters interaction to Netflix’s empowering family-leave policies, from Salesforce’s clear accountability mechanism to Zappos’ radical openness with sales data, trusting attitudes and behaviors move the dial forward, instead of holding companies back. In high-trust organizations, long-term growth springs from this healthy, durable core.

With trust as a guiding principle, The 10 Laws of Trust distills the essence of great leadership into simple truths that elude so many leaders—but have the power to bind people together into a business worth building.

Formats: Hardcover, eBook, Audiobook. 128 pages

About the author
Joel Peterson

Joel Peterson is the Chairman of JetBlue Airways and the Founding Partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992, teaching courses in real estate investment, entrepreneurship, and leadership. Joel formerly served as Chief Executive Officer of Trammell Crow Company, then the world’s largest private commercial real estate development firm. Joel earned an MBA from Harvard Business School and received his Bachelor’s degree from Brigham Young University.

About the author
David A. Kaplan

David A. Kaplan worked for 25 years at Newsweek and Fortune. A New York Times bestselling author, he is now a media consultant and teaches journalism and law at NYU.

"When we find ourselves unable to make progress, almost always it is because we haven’t defined the categories correctly, and therefore confuse correlation with causality. There are other books about trust. But this book is the first I’ve found that describes the inside of trust — about the types of trust we can create, and how we can built it and destroy it.  This is a very insightful and engaging book on an issue that is critical to every manager."
  • Clayton Christensen
  • Professor, Harvard Business School
"Joel Peterson's simple, lucid book is a blueprint for building a culture of trust, creativity and high morale at a time when all three are desperately needed"
  • Arianna Huffington
  • Co-founder of the Huffington Post Media Group
"“Trust is the essential enabler for truly great teams – and no one understands, practices, or explains it like Joel Peterson.  Where a great book makes complex ideas seem simple, 10 Laws captures the essence of trust and provides a clear pathway for those willing to nurture it.  Simultaneously educational and uplifting – it’s a book to be savored."
  • Stanley McChrystal
  • author of the New York Times bestseller Team of Teams
"To earn trust, you have to show trust, and Joel Peterson teaches us how.  Trust me: this insightful, fast read is well worth your time."
  • Adam Grant
  • Wharton professor and New York Times bestselling author of Originals and Give and Take
"An important book on an amazingly important topic.  Trust is so often treated implicitly and not discussed, when there are few things more leveraged for treating explicitly and discussing – Joel’s book opens the door for that next level of practice, for individuals and organizations."
  • Kent Thiry
  • CEO of DaVita HealthCare Partners
"The 10 Laws of Trust reminded me how vital and intuitive building trust is to our success as leaders. All present and future leaders need to place this book on their must-read list as it clearly delineates the most important behaviors we need to not only ‘speak to,’  but ‘act to’ in order to insure both our own success and that of our organizations."
  • Ann Rhoades
  • former Head of People at Southwest Airlines, author of Built on Values and founder of Peoplink
"In Silicon Valley and beyond, people listen to Joel Peterson’s calm, thoughtful advice because he’s so well-trusted. In this book he shares his hard-won wisdom on how you can be too."
  • Marc Andreessen
  • co-founder of Andreessen Horowitz
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