Can trust make us better leaders? Can we learn to trust better? Yes to both, says Joel Peterson, chairman of JetBlue and author of The 10 Laws of Trust: Building the Bonds that Make a Business Great. According to Joel, trust is the cornerstone of all business, and certain guidelines can help us both build trust and trust others more effectively. Discover how to build trust strategically in new relationships, the three conditions that trust requires, and why the best leaders are the most trusting ones.
Book: The 10 Laws of Trust: Building the Bonds that Make a Business Great
Bio: Joel Peterson is the Chairman of JetBlue Airways and the Founding Partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992, teaching courses in real estate investment, entrepreneurship, and leadership. Joel formerly served as Chief Executive Officer of Trammell Crow Company, then the world’s largest private commercial real estate development firm. Joel earned an MBA from Harvard Business School and received his Bachelor’s degree from Brigham Young University. He is the author of “The 10 Laws of Trust: Building the Bonds That Make a Business Great.”
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